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Starting A Business Today

In Today’s World Web Presence Is A Must

In order to succeed in e-marketing it is an absolute must for any small business to have a reliable web site. This must be addressed first because choosing a web site host is one of the most important decisions an e-marketer will ever make for his/her business. It doesn’t matter the type of business, the plumber, the home builder, water damage restoration, junk removal, any profession you must have a web presence. Without it, the business will almost surely fail.

Opportunities To Profit From Competitors’ Mistakes

You can learn what good web site design is by looking at bad Web design. If your prospective customer is bedazzled and confused by your web site home page, he/she will instantly leave. Your storefront [index page, or home page] should have a graphic or logo, which acts as a sign over your storefront. The site must be easy to navigate, and well-organized. The back-ground color or texture must be truly a background pattern and should not interfere with the text, making it difficult to read. Too many graphics draw attention away from the text because they are distracting. With web graphics there has to be a fine balance; just enough to dazzle and entertain but not so much as to annoy. Graphics don’t have to be animated for the most effect, they can be static, i.e.straight line, either horizontal or vertical—and still have a strong dynamic power. Line serves as a guideline for the eye. But this depends on what audience you are targeting. Some-times more graphics are more effective.

Easy To Find Contact Info

The customer must be able to easily contact you. Sign your page, make the e-mail address prominent. Sometimes a customer may wish to contact a live person so you need to connect with your customer by having a place for name, address, phone number, fax, and check-boxes for requesting information on products or services.

Privacy

Does the competitor’s site have an effective privacy policy? Will the sensitive data you enter during a purchase be encrypted? A ‘layered’ security model, where internal assets are secured, partitioned, and monitored is of the utmost importance. For credit card numbers security, you need to use the secure hashing algorithm [SHA-1] in order to make an unique surrogate value that can be referenced, but not used to charge against the account.

Security

Advanced encryption should be used for credit card numbers, at the least a Tripe-DES algorithm with a 168-bit key and the use of a hardware device or secure key storage system to store the keys. It’s important to frequently rotate the keys to provide physical control over who can access them. Then when the data is no longer needed, the disks must be physically destroyed or destroyed using a wipe algorithm. If it doesn’t need to be recovered, the key should be destroyed.